Fenghuang red-heart kiwi becomes top fruit brand by value

Recently, the China Fruit Regional Public Brand Value Report 2024 was released by the Agricultural Brand Research Center under CARD, Zhejiang University at the 9th China Fruit Industry Brand Conference held in Lijiang City of Yunnan Province. Fenghuang red-heart kiwi of Xiangxi Prefecture was included on the China Fruit Regional Public Brand Value list with its brand value of 2.435 billion yuan. Fenghuang red-heart kiwi is a characteristic and pillar agricultural industry in Fenghuang County and has been included in the Hunan Provincial “One County, One Industry” and National Poverty Alleviation Industry Catalog.

In recent years, Fenghuang County has made efforts to promote the Fenghuang red-heart kiwi brand and advance the transformation and upgrading of the kiwi industry.

Fenghuang red-heart kiwi was listed among the “Top 10 Popular Regional Brands of Chinese Kiwi in 2023” at the 12th China (International) Kiwi Industry Conference as well as the First China Kiwi Expo in 2023. It was awarded the title of “Famous Brand of Hunan Province” and Fenghuang County was honored as the “Hometown of Red-heart Kiwi” at the 6th Hunan (Changsha) Fruit Industry Expo in China. In addition, the county was awarded the title of “Strong County in Kiwi Industry” at the 8th China Fruit Industry Brand Conference held in Shanghai.


Chinese source: hunantoday